Case Studies

Objective:

Create a buzz event to promote the new values and advertising campaign of Bofferding in Luxembourg based on “Bravo”. The campaign congratulates the “heroic daily life actions” synonyms with civic and social responsibility.

Solutions:

Indiact organized the very first “clap mob” seen in Luxembourg. People pretending not to know each other in the streets of Luxembourg, suddenly gathering around a person witnessed making one of these heroic actions, applauding and congratulating him/her. The whole thing taking place and being taped on a crowded Friday night and Saturday afternoon, creating a buzz but several days before, videos were actually used for Bofferding promotion.